Change, reform, get it done now, cut costs, save money. At every election period the same chant. Over and over and over. Election after election after election. Ad nauseam. Apparently the multitudes of politicians and con men who utter these words are totally unaware of Cheop's Law: Nothing ever gets built on schedule or under budget.
Yet, here are some of the tactics--used every election cycle--that are used to make you believe they--the con artists and politicians--are the Messiahs, the ones who can perform such miracles.
> Argument by personal charm. Good example was the 2006 California Governor;s' race between Arnold Schwarzenegger and Phil Angeledies. Arnold's persona not only included pure charisma, but sex appeal Angelidies, in contrast, along with his dry rot demeanor, perfectly fit the old accountant joke: What does an accountant use for birth control? Answer: His personality.
> Create trust Everybody and their cousin wants to be part of the "Winning Team," even if they don't know what this winning team is, or what it stands for. An outpouring of personal charm does it. And a desire to please this highly admired candidate / con man is a big part of this, no matter the policy position or platform. As Yogi Berra said, 90% of the game is half mental.
> Appeal to pity. "You can't send me to prison for murdering my mother with an ax. I've already suffered enough through being an orphan." The old theory of, if it doesn't make any sense to begin with, make even less sense of it, and see what happens.
> Accuse your opponent of personal attacks. In politics, particularly, this always works. Accusation: Your pothole filling project is a waste of taxpayer money. Defense: Just because I hit a pothole and broke my neck, you can't stop these personal attacks against me. Accusation: If grades one through five rank 19th in the world, we need help from private schools. Defense: Just because my 8 year old flunked the 1st grade 3 times you use this for a personal attack. Accusation: We don't need a missile defense. Defense: Just because my son mans one, you use this as a personal attack against the character of my family.
> Reasoning in a circle, or, the Catch 22 question "The stock market fell because of a technical adjustment." Or, did the technical adjustment cause the stock market to fall? If you don't like the answer, you shouldn't have asked the question. Under "Reasoning in a Circle," your answer is unlikely to be a straight one.
> "Expert" status. This status is usually achieved by the most proficient BS artist in the room. Implication is that the "expert" knowledge presented is priceless, and the speaker's willingness to share his expertise is admirable. While slavish admiration devours you, while playing the sycophant in slurping up with zeal everything that is said, always remember the sacrosanct Rule of the Great: When someone you greatly admire and respect appears to be thinking deep thoughts, he is probably thinking about lunch.
For many of you who think the TV Show, Desperate Housewives, represents the typical American family, politics, as practiced, might seem quite normal to you.
But most realize that it only takes a little experience to upset a theory.. Thankfully.
For some reason, strangely, the best politician can sometimes, too, be like the famous TV star: Peter Falk's Detective Colombo, without the charm. After all, being discerning is the most important talent of them all. They all have one thing in common: Doing all the wrong things, for the wrong reasons.

